The Advertising Association of Ghana (AAG) has new council members at its 8th Investiture ceremony in Accra.
The colourful ceremony which attracted key industry players saw the induction of Mr. Andrew Ackah as its new president. He takes over from Mansa Amoa-Awuah.
The new president of the Advertising Association of Ghana, Andrew Ackah, called on the government to swiftly pass the advertising bill in order to help reduce instances of clutter during the 8th Investiture Ceremony.
“In Ghana, all the laws governing advertisements are in the Food and Drugs Authority Act, but we need an Act that would look at the entire marketing communication industry and the new digital explosion,” he said.
In order to ensure the industry’s expansion, he also urged participants in the advertising and marketing sector to make use of technology to standardize consumer data.
“With real-time changes in consumer attitudes, behaviour, and media engagement, the correct data is more critical than ever. Robust accurate data must be the marketers’ North Star for understanding the consumer and for measurements and attributions that enables the highest returns on the advertising Investment,” he added.
Other new council members of the Association who were sworn in along with the new president include Clarence Amoatey, Vice president; Russel Eni, Treasurer; Akua Owusu-Nartey, Alhaji Mukaila Ahmed Akuamoah, Orlando Baeta, Bright Ladzekpo, Nash Fenuku, Kwaku Tweneboa Danso-Misa, Grace Adjo Andoh, Abdul-Aziz Amankwa Joseph Andoh, and Sharon Naa Odarley Mills.
The event also served as a platform for the Executive Director, Francis Dadzie, to reaffirm his oath.
In his keynote address, Minister of Information Hon Kojo Oppong Nkrumah pledged government support for the passage of the advertising bill.
“The much talked about advertising bill needs to, as a matter of urgency, be passed to be the necessary regulatory backing, standards, and framework for the quick advancement of this Industry. I do know how much work you have done already in the preparatory stages and I like to assure you that when all is ready, my doors at the Ministry of Information are opened to help you see the draft bill passed into law,” he said.
